William Hill are one of the oldest names in betting and have a great American history via their retail presence in Las Vegas both in casinos and in off strip betting shops.

Pros
  • The biggest sports betting brand in America
  • Almost 100 year history in sport betting
  • Amazing Welcome Bonus
  • Welcome Bonus Paid in Cash
  • Withdrawals to Bank & Monmouth Racetrack
Cons
  • Not Many Regular Customer Promotions
  • Not Many Special Betting Options
  • Lines & Markets Very Simple
  • No Online Casino
  • No Live Streaming

In June 2018, William Hill opened operations at Monmouth Park racecourse and the new Ocean Resort Casino in Atlantic City. The sportsbook entered the online betting world at the same time, six years after William Hill’s expansion into the US market. A strong online product is offered to players in New Jersey, which mirrors its well-established UK offering.

1 in 4 bets currently placed in America are placed with William Hill either online or in casinos.

William Hill History

William Hill was founded in 1934 and has been one of the pillars of world sports betting since it began to become popular. Their 2018 revenue was over $1.5bn worldwide and they are now becoming one of the biggest brands in America.
Most people aren’t aware that William Hill retail operations in US accounts for 1 of every 4 legal sports bets in America (due to powering a lot of the Vegas Casinos and almost all of the non-Vegas Casinos where sports betting is legal).

They have a flagship betting location at Monmouth racetrack in New Jersey and players can both deposit and withdraw from online there.

William Hill Sportsbook new customer promotion

William Hill’s new player bonus is appealing to New Jersey residents as new players receive $10 free without even making a deposit.

One you make a first deposit into your new account, you are eligible for a matched deposit bonus of up to $150. This means that if you make a first deposit of $150, you will be given a $150 bonus to wager on any sporting event(s) of your choice. New players are only eligible for the risk-free bet if they wager $20 or more.

The combination of $10 free upon registration and a matched deposit bonus up to $150 is appreciated by new customers and is a better new customer offer than a number of other operators in New Jersey propose.

Creating an account at William Hill Sportsbook

Joining William Hill Sportsbook in New Jersey is a simple process. To create an account, just click ‘Register’ on the site or app homepage. Then, you will be taken to a two-step account registration page where you must enter:

  • Account information – name, email, date of birth and cell phone number
  • Personal information – password, last 4 digits of SSN and home address

The need for your account and personal information is strictly for security and verification purposes and will remain confidential. Occasionally, William Hill Sportsbook may ask new players to send a valid photo ID to confirm identity. However, this is a very straightforward process.

Eligibility for creating a William Hill Sportsbook account

As US gambling law states, bettors must be at least 21 years of age to create a sports betting account. To open a William Hill Sportsbook account, you must also be located within a state which both allows online sports betting and where William Hill operate. You do not need to be a resident, but must be located there. To prove this, new customers must share their location with the sportsbook. Those using the sports betting app will need to turn on location services on their device and those betting via the website must download a location plug-in.

New Jersey regulation also states that any person whose occupation can influence the outcome of a sporting event (e.g. player, coach, trainer or official) is prohibited from placing sports wagers or opening a gaming account. This is to avoid match-fixing and fraudulent behavior.

William Hill Sportsbook app

The William Hill Sportsbook app is available for both iOS (iPhone, iPad) and Android. You can download the app through the site or via the Google Play Store or Apple App Store.

Remember, you will require downloading tracking software to verify your location, as per state regulations.

William Hill Sportsbook deposits & withdrawals

William Hill customers can deposit money using a number of methods:

  • ACH e-check
  • Credit and debit cards (check your bank, not all allow payments)
  • William Hill prepaid card
  • Cash at a William Hill retail location in NJ (Monmouth Park or Ocean Resort Atlantic City)

The minimum deposit is $25. To then withdraw funds, you can take out cash at a William Hill location in New Jersey or return it to the prepaid card. There is currently no option to get money returned to a bank account or have a check mailed, which is seen as a negative of William Hill Sportsbook compared to other books available.

Betting options at William Hill Sportsbook

William Hill Sportsbook offers betting on a variety of sports from football and basketball to soccer and tennis. The sportsbook also allows players to place bets on:

  • Moneylines and point spreads
  • Player and team futures
  • Parlays (a bet linking two or more single wagers together)
  • Player and team props
  • In-play events
  • Teasers (a bet that adjusts the point spread)
  • Round robins (a bet that links parlays together)

William Hill Sportsbook customer service

Players can contact William Hill’s Customer Support department 24 hours a day, 7 days a week. Customer support can be contacted via live chat, email or telephone.

William Hill Sportsbook Summary

Overall, William Hill Sportsbook provides players with a clear and easy-to-navigate website and app. However, given William Hill’s strong retail presence in the US, customers are expecting that little bit extra from the online sportsbook, such as a better in-play betting product and more prop bets per game.

In the near future, it is expected that William Hill’s solid and clean existing product will be developed to become a market leading product.

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